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An Introduction To Gondola Shelving

A Versatile Shelving & Display Solution

Lesson #1

Creating Your Store Layout

One of the most proven ways to increase sales in a retail environment, is to create an effective traffic flow throughout your store while maximizing space in all four corners. When customers are able to move freely from aisle to aisle, you will be offering more visible variety, which in turn will sell more.

With this, it is essential that the positioning of gondolas, wall units, counters, and all other displays be carefully considered when in the planning stage.

For example placing "in demand" items in the rear and the walls of the store, will pull the customer through the aisles, and give them more chances to pick up items that they normally would have passed by. Impulse items would be best placed closest to the checkout area.

Two prime examples of these layouts are the Racetrack Layout and Power Aisle Layout.

Race Track Layout

Racetrack Layout consists of a main aisle that will lead customers from the front area, around the whole store, and leads them at the check out counter. It is designed for two-way traffic that directs customers to what they are looking for.

Power Isle Layout

The Power Aisle layout consists of a main aisle that will run the length of the store either from front to back or from corner to corner that allows for departments to branch off the main aisles. It is set up to allow two way traffic with retail displays set up on both the floor and End Units, letting you organize your merchandize to maximize accessibility to seasonal, specialty or sales items.

Lesson #2

Setting Up Your Shelving Units

Gondola Units:

What is a Gondola?

A Gondola Unit is a shelving display unit that has two sides. It is designed for merchandising the center portion of your store and longer runs of double sided gondola units are ideal for forming aisles or islands in your store. They are free standing units and are manufactured with heavy duty steel components. The standard backing for these units is a sturdy pegboard which can accept a variety of display accessories such as hooks, bins and more. They are also available with solid or slatwall backings (at additional charge). Gondola shelves are very versatile and can be used for nearly any types of retail businesses including but not limited to: grocery, convenience, pet, health, auto parts, beauty, liquor, pharmacy supply and computer stores.

Terminology:

A Starter Unit:

Can be used independently or used in conjunction with Add-On sections to make a run of shelving.

An Add-On Unit:

Consists of a center upright base shelves and all appropriate hardware. Used in conjunction with Starter Units to increase shelving run length.

Step 1

Determine Height and Base size.

Step 2

Determine Length of Gondola run, available in 24", 30", 36", 48" long.

Step 3

Determine amount of shelves for each Wall unit. {Example above shown with base + 3 shelves.} See below for shelving specs.

Wall Units:

What is a Wall Unit?

A Wall Unit is a gondola shelf display that has one side, is wall mounted, and manufactured with heavy duty steel components. The standard backing for these units is a sturdy pegboard, but also comes available with solid or slatwall backings (at additional charge). Prime examples of stores that use these units are: automotive, grocery, pet, convenience, health and beauty aides, liquor, sports, and computer stores just to name a few.

Gondola Wall Unit

Step 1

Determine Height and Base size.

Step 2

Determine Length of Gondola run, available in 24", 30", 36", 48" long.

Step 3

Determine amount of shelves for each Wall unit. {Example above shown with base + 3 shelves.} See below for shelving specs.

End Units:

What is a End Unit?

An End Unit is a shelf display having one side to merchandise. It is different from a wall unit in the sense that these units are normally placed at the end of a Gondola run instead of against a wall. These end units are also manufactured with heavy duty steel components and allows you to display more products at the end of your gondola aisle or island. The standard backing for these units is a also sturdy pegboard, but is also available with solid or slatwall backings (at additional charge). These can often be seen in a variety of retail settings such as department stores, supermarkets and so many more.

Gondola End Unit

Step 1

Determine Height and Base size.

Step 2

Determine Length of Gondola run, available in 24", 30", 36", 48" long.

Step 3

Determine amount of shelves for each Wall unit. {Example above shown with base + 3 shelves.} See below for shelving specs.

Lesson #3

Choosing Your Shelving

What is Standard Shelving?

Standard Shelving fits all above units, they are two positional and have price tag molding in front. They are equipped with perforated holes in front and back to accept fencing and dividers. Arms and brackets are welded to an all steel constructed shelf. Each shelf will support up to 500 pounds.

Standard Gondola shelves fit all of the gondola units shown in the sections above. Durable arms and brackets are welded to a steel shelf so each shelf can support up to 500 pounds. The 500 pounds need to be evenly distributed throughout the shelf.

Our shelves are equipped with perforated holes on the front and back so you can easily add fencing or merchandise dividers. Gondola shelves are capable of being displayed in two positions: flat or angled. The angled shelves are displayed at an 18 degree angle. If you need to display products at an angle, we recommend looking at our selection of gondola shelving lips or gondola shelving front fences to prevent merchandise from slipping off of the shelf.

These shelves also have a concave ticket molding channel in the front which is commonly used to display price tags, UPC tickets, promotional and/or decorative shelving strips. This front channel measures 1.25" H and is also known as a C-channel or a ticket molding front.

Lesson #4

Select Your Gondola Shelf Backing

What is a Gondola Shelf Backing or Back Panel?

The Gondola shelf backing is the panel that gets inserted into the upright poles on the unit. There are three available types: Pegboard, Solid Back & Slatwall.

Solid Board Backings:

These panels offer a smooth and clean look. These panels are used when you will only be displaying items on shelves and don’t need to hang anything.

Pegboard Backings:

Pegboard panels are often used for convenience stores, pharmacies and retail stores which allows you use to Pegboard accessories to hang or display merchandise. Some examples of pegboard accessories are hooks, baskets and wire shelves. Our pegboard panels measure ¼” thick and have ¼” holes.

Slatwall Backings:

Slatwall panels provide a more enhanced and polished look that also allows the use of popular slatwall accessories such as hooks and baskets to display merchandise. The panels provide a finished look and prevent merchandise from being pushed over the back.

Solid

Smooth look for
liquor stores, etc.

Pegboard

Easily add Hooks
& Wire Baskets

Slatwall

Up-scale look with choice of many accessories. Slatwall available at additional cost.

Lesson #5

Choosing Your Gondola Shelf Finish

Gondola shelving units are available in many different finishes and colors. Ivory and Black are the standard colors we offer and are in stock and ready to ship.

We also have access to Sahara, Dove Gray and Snow White Gondola shelves. Please allow 3 to 4 weeks for these finishes. Custom colors are available on a special order basis. Please call us for more information.

 

Ivory

 

Black

 
 

Sahara

 

Dove Grey

 

Ivory

Download The Gondola Installation Sheet.